Chris Fell, Author at align.me

Write web content that gets read: 7 tips for B2B Marketer

Do you LOL and ROFL; perhaps you often exclaim OMG, or on particularly bad day are you driven to declare...WTF? Well here is a new acronym to add to your dictionary...TLDR. which according to Copyblogger stands for "Too Long Didn't Read." Its excellent post lays out a prescription for writing content that's designed for the web. Web usability research has shown that almost 80% of web users scan what they are reading. B2B Marketers need to take a scalpel to their content and adapt their style of writing and layout to convert those scanners into readers! READ MORE ›

By Chris Fell|Tactics|

B2B buyer behaviour is shifting – How B2B Marketers must adapt

Even experienced B2B marketers are finding the rapid shift to online/digital/website/inbound marketing challenging. Buyer behaviour is rapidly shifting and B2B marketing campaigns need to adapt to catch up. There's no time to waste. Delay and your competitors will eat you alive! Even experienced B2B marketers are finding the rapid shift to online/digital/website/inbound marketing (pick your favourite acronym - we prefer Inbound!) challenging. Buyer behaviour is rapidly shifting and B2B marketing campaigns need to adapt to catch up. There is no time to waste. Delay and your competitors will eat you alive.Even experienced B2B marketers are finding the READ MORE ›

By Chris Fell|Strategy|

Five factors for B2B email marketing campaign success

With 81% of marketers using email marketing as a lead generation tactic (MarketingSherpa), it's easy to see how important it is to make sure you're doing it right. But what does "success" look like for an email campaign? And how can B2B marketers prove it in the Boardroom to combat the dim view CEOs already have of marketers? Here are 5 key elements that we think define a successful B2B email marketing campaign: 1. Focusing on the Right Buyers Identifying and targeting your buyer personas directly affects the quality of your leads. Buyer personas for your business READ MORE ›

By Chris Fell|Tactics|

Explore 5 types of content marketing that generate leads

We have all heard the phrase "content is king". In fact I would argue it has reached cliche status...and as with all cliches there is usually a kernel of truth in the saying. Content has been used in B2B marketing for decades, its certainly not a new phenomenon, but with the pervasive use of the internet to research buying options and the rise of social media to connect with peers, the focus on content to educate buyers through the stages of their buying journey is seeing a strong resurgence. It can sometimes be difficult for business owners READ MORE ›

By Chris Fell|Tactics|

8 Ways to Make Your B2B Blog a Lead Generation Machine

Many organisations are still dubious about the effectiveness of blogging - mainly because many businesses don’t know how to do it effectively! Without a goal and a clear focus, the majority of your efforts are wasted. B2B marketers have one main goal: to generate leads. Blogging is one of the most powerful marketing tools available and can be used to fill the top of your sales funnel as well as to convert leads. Here are 8 top tips to help you achieve this: Filling Your Sales Funnel One of the primary goals of your blog should be READ MORE ›

By Chris Fell|Strategy|

How your B2B Marketing Strategy MUST change in 2013

So the annual marketing offsite has drawn to a close and the newly minted 2013 marketing strategy is being given its final polish before being released to an expectant management team back at HQ. ...and yet you have a growing sense of deja vu; you have been here before. You have a nasty feeling that when the team get back to the office after the holidays to the tsunami of emails, meetings and deadlines, that despite your best intentions, the alignment of your tactics to your strategy seems sadly absent. It's just more of the same tactics READ MORE ›

By Chris Fell|Strategy|

How to build blog subscribers – 20 tips for B2B Marketers

So you’ve set up an awesome blog. And you’re generating really great content. But your Mum is your only subscriber! What now? Well it’s time to spread the word so that you can begin accumulating dedicated readers. Remember that thousands – if not millions – of web surfers are always searching for information to answer the questions they have. In a B2B context, your buyers are searching for information about how to best fix their business pain. Perhaps one of the most effective techniques to spreading the word is guest blogging. Now you have content and a READ MORE ›

By Chris Fell|Tactics|

Six business blogging essentials: A B2B marketer’s guide

For B2B marketers, blogging is arguably the single best tool to help your target market find you online. When done correctly, B2B blogging significantly increases the amount of quality leads to your site. Good blog articles drive traffic, improve SEO and capture your target market's attention just at the right time. This fills the top of your sales funnel with quality leads. We've been doing this for a while, so we thought we'd share what we've learned with you. Here are the key elements to an excellent lead generating blog: 1. Momentum: Blog Regularly Google recognises websites READ MORE ›

By Chris Fell|Tactics|

Transform Your SEO Strategy: B2B Marketers’ New Rule

I read a great article this morning by Dolly Howard promoting a webinar series on how to transform your SEO strategy and I thought I would share the key takeaways with you. The world of SEO has undergone a total transformation since its early days. Contrary to popular belief, successful B2B marketers need to create quality content targeted to real human visitors instead of keyword-rich content targeted to search engines. The good news is that SEO is evolving to encourage marketers to create the useful and remarkable content that our most qualified customers crave. The bad news READ MORE ›

By Chris Fell|Strategy|

Why B2B marketers must invest in organic traffic for SEO

Announced by Google in August this year, a record hit of 3 billion searches are being made per day – a notable increase since 2011 where figures were just above 1.5 billion. So what’s important about this? Well, other than the growth in traffic equating to an increase in potential leads, more online conversation and buzz, and more traffic to your particular site, there’s a marked correlation between organic content and SEO. Thought you knew that already? Let’s take a look at the figures, and other insights provided by Rand Fishkin, (CEO SEOmoz) and Dharmesh Shah (CTO, READ MORE ›

By Chris Fell|Tactics|

About Chris Fell