About Chris Fell

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So far Chris Fell has created 54 blog entries.

Six steps to build your credibility

Chris Fell, Managing Director of g2m Solutions, writes... A recent blog article from Hubspot focused on how small and medium businesses should take the time to build credibility for their companies. They made the point that with emerging new media technologies and online tools, building reputation as a small business and communicating with customers has never been easier. Let's look at a few ways small business owners can build credibility on their own. 6 steps to building small business credibility 1. Start a blog - Starting a blog for your small business is a way to not only improve READ MORE ›

By |Strategy, Tactics|
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Use marketing content to get your business found

Chris Fell, Managing Director of g2m Solutions, writes... Modern marketing is all about engaging with your target audience and creating some interesting content that they would find enjoyable or interesting to consume. Use your creative juices to develop interesting content and then leverage that content in as many ways as possible to engage with your audience. You will develop leads, convert prospects, increase website traffic, get found in searches and develop a reputation as a thought leader. Here are some top tips for getting found: Write a white paper about a new trend in your industry or READ MORE ›

By |Strategy, Tactics|
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Social media – think before you tweet

Chris Fell, Managing Director of g2msolutions, writes... It is simply impossible to read a marketing article these days without someone expressing an opinion about social media. I have actively avoided blogging about this phenomenon up to this point because, well, I didn't want to be part of the Twitterati (with the emphasis firmly on the "Twit" in too many cases!) However I can resist no longer! If for no other reason than that I feel the urge to shout from the rooftops that social media is NOT some incredible technological breakthrough that is going to revolutionise our world, READ MORE ›

By |B2B marketing blog, Strategy, Tactics|
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Borrow your prospect’s shoes

Managing Director of g2m Solutions, Chris Fell, explores how to create an effective lead generation machine... As marketers, we have to figure out how to create value, whatever that may be, with potential buyers of our product or service, at precisely the "right time." If we do that, our chances of creating a real lead suddenly increase dramatically. So, what's the "right time?" It's when the buyer realises they have a real problem and they need to fix it. It's causing them pain, a gap has emerged from where they are now to where they want to READ MORE ›

By |B2B marketing blog|
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