Boston-based Funnel Coach, Daniel Holland, writes... These traditional boondoggles cost valuable time and money, and are usually not effectively organized or measured for impact. Historically, companies have gathered their sales forces and distributors in a resort-type atmosphere to feed them motivational speakers, washed down by ample food, drink, and recreation, all with the objective to motivate their performance to achieve sales goals for the coming year. One of my favorite examples can be found here. Naturally, the CEO and the SVP/Chief Marketing Officer wanted to ‘ignite passion and the full power of the company around ONE mission.’  Most READ MORE ›