Brett Bonser, Author at align.me

How to Attract Big Fish: Tips for Catching New Business

At Christmas each year, the boys and I make our regular trip down the coast to spend a few blissful weeks soaking up the sun and surf. We take the fishing rods and spend many hours with a line in the water, hoping to bring home dinner. But this year my son Jack cracked it! “Dad, I want to go catching not fishing, why can’t we go on one of those boats out to sea? There are lots of fish there!” Knowing that I was never going to hear the end of it, I paid the high season rate of READ MORE ›

By Brett Bonser|Strategy|

The entrepreneurs challenge – How to grow your business beyond yourself

Let me share a story that will probably resonate with many of you… “My father was a printer, his father was a printer, and I am a printer. I’ve got three generations of ink under my nails and I know this business back to front. There are a lot of guys like me, who have been running small print shops for years on end, yet struggle to compete online. Acquiring small print businesses at the right price has been a primary source of revenue growth for us. I’ve been able to execute this growth strategy many READ MORE ›

By Brett Bonser|Strategy|

How to grow your business as high as ‘magic beanstalks’

Interview with Jack the Giant Slayer, CEO of Golden Eggs Inc. as he shares his tips for SME growth. Jack, I’m sure many of our readers will have heard your story, but can you take us back the start of the business? Thanks Brett, I’d be delighted to. As you know, our family had a long history in primary production, the farm produced high quality dairy goods and we created a niche market for ourselves specialising in cheeses. But with the drought, rising power costs and the impact of imports, the business fell on READ MORE ›

By Brett Bonser|Alignment|

Getting your business performing like a winning F1 team

Motor-enthusiasts know that March in Melbourne means cars. Really expensive, really loud, really fast cars. From my desk, I will be able to hear the sound of engines and virtually smell the petrol and rubber burning. In motorsport, the top drivers know that, “the farther you look, the faster you go.”[1] Even before the season begins, a common set of objectives are defined. Driver and support crew will have agreed how fast they want the car to go – race by race, corner by corner, straight by straight. So why is it useful for businesses to consider the READ MORE ›

By Brett Bonser|Velocity|

Does my bum look big in these jeans?

There are some questions that simply shouldn’t be answered. Consider the fear cast into the hearts of men the world over when they get asked this prickly question: “Does my bum look big in these jeans?” A yes response is often followed by the sound of items being thrown across the room. The much safer NO response turns out to be not so safe when one’s spouse looks in the mirror and declares “you were going to let me go out looking like this” and then again the sound of items being thrown across the room. It’s READ MORE ›

By Brett Bonser|Sales|

Enhance Proposal-to-Close Ratio for Successful Deals

What’s so special about the 4th of July? As well as being my wedding anniversary (tip to the males like me who have problem remembering dates, pick a wedding date you can remember) it’s also the American Independence Day. Regardless of your origin, I’m sure you will recognise the date and its significance - but like many things in history there’s a twist few of us know about. And that’s the subject of this week’s blog - reducing your propose-to-close sales leakage. Interested in the connection? Read on... While nobody doubts that John Hancock signed the Declaration READ MORE ›

By Brett Bonser|Velocity|

How to get your business performing like a winning Formula One team

align.me Director, Brett Bonser, writes... Motor-enthusiasts know that March in Melbourne means cars. Really expensive, really loud, really fast cars. From my desk, I will be able to hear the sound of engines and virtually smell the petrol and rubber burning. In motorsport, the top drivers know that, “the farther you look, the faster you go.”[1] Even before the season begins, a common set of objectives are defined. Driver and support crew will have agreed how fast they want the car to go – race by race, corner by corner, straight by straight. So why is it useful READ MORE ›

By Brett Bonser|B2B marketing blog, Velocity|

Understand your buyer’s concept

Brett Bonser, Director of align.me, writes... Understanding your buyer's concept starts with three magic words: what is your buyer trying to fix, accomplish, or avoid? How often are you working on projects where the buying influence (Economic, Technical or User - all terms coined by global sales performance leader, Miller Heiman) lacks a concept altogether, or where you and them hold different ideas as to what the concept should be? And, what tends to be the end result of these engagements? Lots of time wasted chasing rainbows, right? To progress a project, you must first understand the READ MORE ›

By Brett Bonser|B2B marketing blog|

Importance of a good VBR

align.me Director, Brett Bonser, explores the importance of a good valid business reason (VBR) - a term coined by global sales performance leader, Miller Heiman... Getting time in someone’s diary is always going to be a challenge. Even when the initiative ought to be a high priority for them - in ‘your eyes.' I want to share a dialogue with you that’s occurred between one of align.me’s US consultants and a User Buying Influence from a target prospect who, we feel, meets our ideal profile. The background: The underlying concept is that vendors and their reseller partners READ MORE ›

By Brett Bonser|Sales|

About Brett Bonser