If you've ever been the beneficiary of a solid-gold referral, you'll be fully aware of the business value of a direct, qualified recommendation. At align.me, we most certainly are. There are over 100 people who actively introduce us to others from time to time as the occasion presents, and these referrals form a core component of our client base. Yet, in our experience, referrals are an underleveraged marketing tactic. Business leaders perhaps feel that to ask for referrals is ‘cheesy’ and serves to cheapen their brand and weaken their relationships. We agree. Yet, as you’ll find in READ MORE ›