Keeping an eye on trends in the B2B landscape isn't just our job; it's also something we happen to be incredibly passionate about. Over the last couple of years, we've noticed some changes – both through research and anecdotally – in how B2B businesses have been conducting their marketing. The summary is this: we're moving away from traditional strategies – reliant heavily on demand generation through content downloads and emails – and moving towards an approach that's more focused on positioning and branding. There are plenty of interesting statistics (which we'll delve into later) around this shift, READ MORE ›