align.me and Marketo revisit global Alignment Research

align.me, in collaboration with Marketo, have announced that they will revisit align.me’s Sales and Marketing alignment study in 2013, to research the role that Sales and Marketing alignment is playing in the growth being achieved by B2B businesses worldwide today. align.me and MarketingProfs set the debate about alignment alight when they published the findings of their 2005 global study on Sales and Marketing alignment. With 1,390 sales and marketing professionals from 84 countries taking part, the research found that businesses that achieved alignment had a significant competitive advantage over those that don’t. More specifically, businesses that achieved READ MORE

align.me appoints Jason Furness as Funnel Coach

22 November, Melbourne – align.me is pleased to announce the appointment of Jason Furness of Manufacturship, as an accredited Funnel Coach. After successfully completing his accreditation in Melbourne on the 9th of November, Jason will now sell and deliver Funnel Academy and Funnel Camp across Australia. Jason’s career spans over 20 years in manufacturing enterprises where he has overseen the turnaround, transition, or transformation of many projects from single production lines through to entire business units of over 600 people as a General Manager. He has particular expertise in and passion for businesses located in regional Australia. READ MORE

align.me appoints Nathanael Small as Funnel Coach

22 November, Melbourne – align.me is pleased to announce the appointment of Nathanael Small of Manufacturship, as an accredited Funnel Coach. After successfully completing his accreditation in Melbourne on the 9th of November, Nathanael will now sell and deliver Funnel Academy and Funnel Camp across Australia. Nathanael is a market development architect – a thought leader in the art of and science of integrating marketing communications and business development for individuals and organisations. He has over 20 years’ sales & marketing experience. In sales, he has worked at all levels from telesales through to target-driven BDM roles through READ MORE

align.me appoints Paul Sadler as Funnel Coach

9 November, Melbourne – align.me is pleased to announce the appointment of Paul Sadler of PushPull Marketing, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Sydney on the 28th of September, Paul Sadler will now sell and deliver Funnel Academy and Funnel Camp across Australia. Paul is an award winning marketing leader with a deep knowledge of the Australian IT channel. Throughout his 20 year IT channel history, Paul has worked with most of the world’s leading IT brands to deliver strategies and tactics that drive growth including IBM, HP, Oracle, VMware, READ MORE

Brett Bonser to share insights on aligning Marketing and Sales at the FUNNEL conference in November

align.me’s Executive Director, Brett Bonser, will chair the panel discussion on Alignment and present his insights into bridging the alignment gap between Marketing and Sales at the FUNNEL conference this November in Sydney. After engaging over 500 B2B practitioners in London last year, the FUNNEL conference comes to Australia for the first time. FUNNEL is the first conference in Australia centred on B2B sales and marketing and complex selling processes. This year’s event brings together local and international B2B heavyweights to discuss new strategies, tactics and technologies, as well as share insights for businesses to improve lead READ MORE

Dan MacInnis: align.me’s Client Marketing Director

31 October, Melbourne – align.me is pleased to announce the appointment of Dan MacInnis of MacInnis Marketing as Client Marketing Director. Dan brings 20 years of industry experience to align.me and will be positioned as an expert in small business marketing, where we are confident she will become a great asset. Dan’s role will focus on helping our growth clients to make the best marketing decisions to accelerate their growth. As many small businesses do not have the luxury of an in-house marketer, nor the resources to recruit, train or mentor, Dan is available to oversee the READ MORE

align.me appoints Linda Ginger as Funnel Coach

19 October, Melbourne – align.me is pleased to announce the appointment of Linda Ginger of 9Strategic, as an accredited Funnel Coach. After successfully completing her sales and delivery accreditation in Sydney on the 28th of September, Linda Ginger will now sell and deliver Funnel Academy and Funnel Camp across Australia. Linda is co-founder of 9 Strategic, a marketing strategy company that helps CEO’s and business owners realise revenue and reputation outcomes by linking their marketing strategy to their business strategy. Linda facilitates workshops, implements strategic marketing initiatives and mentors CEO’s and marketing personnel to achieve these outcomes. READ MORE

DemandCon Boston: Chuck Besondy’s Funnel Plan

September 17 2012, Melbourne, Australia– President of Besondy Consulting and Interim Management and Funnel Coach, Charles Besondy, will present align.me’s trademark “Funnel Logic” in a training workshop at DemandCon in Boston this October. The workshop will be held on October 3rd 2012, and will help participants bring together all that they learn during the conference into a highly actionable plan for revenue generation. Uniquely designed to be of high value for both executives and individual contributors involved with lead and revenue generation, the certified training program reveals advanced techniques and best practices for increasing funnel volume and velocity by READ MORE

Hugh Macfarlane and Minds&More at SPP summit 2012

September 4th, 2012, Melbourne, Australia – align.me Founder and CEO, Hugh Macfarlane, and Francois Delvaux, Partner at Minds&More, will present the workshop 'Gaining marketing and sales performance through sales and marketing alignment' at the Sales Performance & Productivity Summit in Brussels this October. Attending the summit is a must for business leaders wanting to grow the Sales Performance & Productivity of their company by optimizing the customer engagement budget through "sales 2.0". Delegates will be challenged during this interactive summit  as speakers invite them to question the traditional business and leadership models by exploring the impact  of advanced technologies to READ MORE

Funnel Wiki – worldclass B2B marketing knowledge hub

June 21st, 2012, Melbourne, Australia – B2B marketers need to know what tactics work best, when, and why. But finding quality information without a hefty price tag attached can be hard. In another world first, align.me is proud to announce the launch of Funnel Wiki- a free forum to capture, share and develop global best practice in B2B marketing. Brainchild of Founder and CEO, Hugh Macfarlane, the collaborative forum encourages equal participation from recognised B2B marketing experts, professionals, and those who are simply starting out and looking to learn. "align.me was formed with one clear goal: to make READ MORE

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