align.me and Marketo revisit global Alignment Research
align.me, in collaboration with Marketo, have announced that they will revisit align.me’s Sales and Marketing alignment study in 2013, to research the role that Sales and Marketing alignment is playing in the growth being achieved by B2B businesses worldwide today. align.me and MarketingProfs set the debate about alignment alight when they published the findings of their 2005 global study on Sales and Marketing alignment. With 1,390 sales and marketing professionals from 84 countries taking part, the research found that businesses that achieved alignment had a significant competitive advantage over those that don’t. More specifically, businesses that achieved READ MORE ›