8 February, Melbourne – align.me is pleased to announce the appointment of Bob Apollo of Inflexion-Point, as an accredited Funnel Coach. After successfully completing his sales and delivery accreditation in Manchester, England on the 27th of January Bob Apollo will now sell and deliver Funnel Academy and Funnel Camp across The United Kingdom. Bob Apollo is a highly experienced B2B sales and marketing executive, with a track record of success in C-level roles in organisations at every stage of their development from emerging markets to established industry leaders. As the founder of UK-based Inflexion-Point, Bob now works READ MORE ›

We are a highly developed user of Office templates, but the CEO is the main creator/resident geek re templates, and that is poor leverage of his skills. We're looking for an Office template guru who is very efficient in building / evolving templates for Word, Excel and PPT, including styles, headers, page inserts, tables, graphs, logo inclusions, and occasionally, macros that operate on opening. You will be 'on tap' for any of our consultants to do template work, and be able to turn requests around within 3 days. There will be months when no-one asks you for READ MORE ›

B2B marketing can be a tough grind, sometimes. We’re big believers in Jim Collins’ findings from his Good to Great research (and book), and one of the keys to the success of high growth businesses is about getting the right people on the bus, and the wrong people off the bus. ‘Wrong’ in this context is not about good or bad, but about ‘fit’ for the team, values, work style, work rate, focus on the customer and other factors at a given point in time. If you buy the logic of what Collins calls “first who, then READ MORE ›

Developing an effective B2B strategy for greater ROI 18th August 2011, Sydney Hugh Macfarlane, Founder and CEO of align.me will lead a high-impact half-day workshop at the 2011 ADMA Multi-Channel forum. Hugh will provide you with a framework for B2B marketing strategy; from planning to execution including: Forming strategy, building campaigns, selecting campaigns, selecting tactics and measuring tactics. How alignment impacts on growth, sales effectiveness and lower churn rates. Brand positioning and creating constant demand. Lead generation and selecting tactics that work. Measuring sales and marketing performance with common metrics. Creating the funnel by plotting the buyer’s READ MORE ›

Date:  Wednesday 17 August 2011 ●    8.15 am Registration ●    8.30 am Seminar Begins ●    10.00 am Ends Location: Level 5, 100 Walker Street, North Sydney 2060 align.me's founder & CEO Hugh Macfarlane will be joining Jonathon Calver, CEO of StrategyMix, to host a seminar that offers simple steps for your marketing to generate more qualified leads more consistently. The format of this event will be a blend of strategic discussion and very practical “how to” advice. Jonathan is an Australian emarketing success story. His grounded experience in ramping demand for local and international companies is unrivalled READ MORE ›

Are you a business-ready graduate who received outstanding university results, has excellent communication skills, and is ready to take on your next challenge? If so, then this graduate position is for you. You will be trained and mentored by Australia’s leading B2B marketing, groomed into a marketing communications champion, and provided the skills, contacts, and experience that most marketers with 10 years’ experience still only dream about. The Company align.me is a sales and marketing consultancy that has served leading and aspiring companies such as AAPT, Australia Post, AXA, CA, Canon, Cisco, EY, GE, IBM, NEC, READ MORE ›

align.me’s latest Funnel Forum webinar ‘Give Marketing a Sales Quota’ is now available for download. May 20, 2011, Melbourne, VIC, AU – Two of the most innovative minds on marketing productivity, Hugh Macfarlane of align.me and Enrico Brosio of MarketOne, have teamed together to present the latest Funnel Forum webinar, titled ‘Give Marketing a Sales Quota’. A pioneer in demand generation services to the technology sector, MarketOne has 6000 sales lead development programs and 350 clients under its belt. align.me chose to collaborate with MarketOne to enable organizations to utilize their marketing function to its full potential. READ MORE ›