Tactics

Inbound marketing adoption data: are you getting left behind?

Chris Fell, Managing Director of g2m Solutions, writes... The majority of B2B organisations are increasing marketing budgets for inbound marketing tactics: social media, virtual events and webinars, SEO and PPC. When considering outbound marketing tactics, such as telemarketing, direct mail and print advertising, the majority of B2B organisations are either not changing, or they're reducing budgets. The growing trend to use inbound marketing tactics is due to the cost-effective reputations of these marketing channels. Applying these with established Sales Funnel processes that include a lead-nurturing stage for non-sales-ready leads, and lead scoring methodologies to determine when a lead is ready to READ MORE ›

By Chris Fell|Strategy, Tactics|

CRM Acceleration: Hugh Macfarlane to present keynote

February 21st, Melbourne, VIC, AU – align.me CEO & Founder, Hugh Macfarlane, has accepted an invitation from Sugar CRM to provide a keynote presentation at CRM Acceleration in Sydney and Melbourne this March. Hugh’s keynote will address ‘How to Make Your Funnel Flow Faster with SugarCRM.' SugarCRM provides open source CRM software used by over 7,000 customers, and more than 1 million users for executing marketing and sales strategies. The two four-hour seminars will cover successful CRM strategy and implementation. Event details: 2ndMarch 2011, 2pm – 6pm, Stamford Plaza, Melbourne. 4thMarch 2011, 2pm – 6pm, Kirribili Club, READ MORE ›

By Clare Anderson|Alignment, News, Tactics, Velocity|

Why you need to protect existing client relationships

Eddie Smith, Founder of Sales Schematics Australia, writes... Increase your business with existing accounts Many companies make the mistake of concentrating too hard on winning new business instead of cultivating additional business with their existing clients. The matrix below explains the notion that selling existing products and services into existing relationships is the easiest sale to make. After all, if your client is familiar and comfortable with your offering, they’re more likely to increase their business with you. Furthermore, selling new products and services into these existing accounts is also a relatively easy sale to make. Existing products/services READ MORE ›

By Eddie Smith|Alignment, Tactics, Velocity|

Top 10 ‘must do’s’ to deliver quality leads

Chris Fell, Managing Director of g2m Solutions, writes... In the course of building your content marketing strategy, you will build a powerful, meaningful relationship with your target audience; one that is built on mutual respect and understanding. So what is content marketing? It means building valuable content that you give willingly to your contacts, leads, qualified prospects and customers in order to: Expand their understanding of the issues they face; assist them to clarify what's wrong; and help them understand how best to fix their problems at a time and in a format that suits them best. In short, it's READ MORE ›

By Chris Fell|Tactics|

align.me Director, Brett Bonser, participates in ‘Ask the Experts’ webinar

December 20th, 2010, Melbourne, VIC, AU - align.me is pleased to announce Brett Bonser’s participation in the webinar, ‘Ask the Experts: Webinar Production, Promotion and Presentation’. A growing number of organisations around the world are embracing new and innovative web-based marketing tactics. Increasingly, one of the most popular and effective online tools is the webinar. ‘Ask the Experts: Webinar Production, Promotion and Presentation’ is the latest production by Citrix’s GoToWebinar. It is an informative online session exploring the benefits of webinars, whilst also offering an insight into their technical and creative construction. In our years of work READ MORE ›

By Hugh Macfarlane|Tactics|

Six steps to build your credibility

Chris Fell, Managing Director of g2m Solutions, writes... A recent blog article from Hubspot focused on how small and medium businesses should take the time to build credibility for their companies. They made the point that with emerging new media technologies and online tools, building reputation as a small business and communicating with customers has never been easier. Let's look at a few ways small business owners can build credibility on their own. 6 steps to building small business credibility 1. Start a blog - Starting a blog for your small business is a way to not only improve READ MORE ›

By Chris Fell|Strategy, Tactics|

What’s the role of social media in B2B selling?

Christian Maurer, a Paris-based Consultant, Trainer and Coach, writes... From my own experience, I know that using social media can eat up considerable time, especially in the discovery phase. It is thus legitimate for a sales leader to be concerned about whether the time salespeople spend with social media is time well spent to interact with prospects and customers in a way that generates the revenue streams expected from them. Leaving sales people to their own devices in terms of how to integrate social media into their work practice is the least effective approach and will negatively READ MORE ›

By Christian Maurer|Sales, Tactics|

Use marketing content to get your business found

Chris Fell, Managing Director of g2m Solutions, writes... Modern marketing is all about engaging with your target audience and creating some interesting content that they would find enjoyable or interesting to consume. Use your creative juices to develop interesting content and then leverage that content in as many ways as possible to engage with your audience. You will develop leads, convert prospects, increase website traffic, get found in searches and develop a reputation as a thought leader. Here are some top tips for getting found: Write a white paper about a new trend in your industry or READ MORE ›

By Chris Fell|Strategy, Tactics|

Social media – think before you tweet

Chris Fell, Managing Director of g2msolutions, writes... It is simply impossible to read a marketing article these days without someone expressing an opinion about social media. I have actively avoided blogging about this phenomenon up to this point because, well, I didn't want to be part of the Twitterati (with the emphasis firmly on the "Twit" in too many cases!) However I can resist no longer! If for no other reason than that I feel the urge to shout from the rooftops that social media is NOT some incredible technological breakthrough that is going to revolutionise our world, READ MORE ›

By Chris Fell|B2B marketing blog, Strategy, Tactics|

Tactics need to progress, recycle and nurture

Hugh Macfarlane, Founder & CEO of align.me, writes... Marketers usually choose their tactics carefully. They will ask questions like "what will work for my audience?", and "what tactics can I execute well, allowing us to stand out from competitors?". But we don't often select tactics with a clear sense of the start to finish journey for the buyer - the "buyer's journey". If you've been following us for a while, you'll already know that the buyer's journey is central to our approach to B2B marketing. And you'll likely also know that we believe marketers need to choose READ MORE ›

By Hugh Macfarlane|B2B marketing blog, Tactics|