Explore 5 types of content marketing that generate leads

We have all heard the phrase "content is king". In fact I would argue it has reached cliche status...and as with all cliches there is usually a kernel of truth in the saying. Content has been used in B2B marketing for decades, its certainly not a new phenomenon, but with the pervasive use of the internet to research buying options and the rise of social media to connect with peers, the focus on content to educate buyers through the stages of their buying journey is seeing a strong resurgence. It can sometimes be difficult for business owners READ MORE ›

By |Tactics|
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If content is king for B2B marketing, then context is God!

I was fortunate enough to attend Inbound 2012 in Boston last week, organised by Hubspot, along with 2800 other delegates. It was an inspiring couple of days. This is a summary of the keynote speech given by hubspot co-founders, Brian Halligan and Dharmesh Shah. B2B marketers are coming to understand how to effectively engage with their buyers in the internet age. But  target customers are getting really, really good at blocking out your marketing messages. Email is blocked by spam filters, phone calls have caller ID, "snail mail" goes straight in the bin, TV ads are blocked READ MORE ›

By |Tactics|
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B2B: Embrace social media for attendance & revenue

Hugh Macfarlane, Founder & CEO of align.me, writes... Social media has opened up an entirely new forum for B2B marketing, but many-a-marketer has dabbled and withdrawn from any serious use of these platforms. Even so, best practice for B2B marketing using web 2.0 functionalities has become a serious and sophisticated element to many Funnel Plans. So how do B2B marketing professionals create the ‘right buzz’ around what they’re doing? That’s the question Aaron Kahlow aims to answer in his DemandCon presentation. As CEO of Online Marketing Connect, and Chairman & Founder of the Online Marketing Summit and READ MORE ›

By |Tactics|
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