Email newsletters don't work. That might be an unpopular opinion-  but it's true! Email newsletters are poor marketing tactics, simply because your inactive buyers don't care about your new features, your recent wins, or your stellar hiring decisions. They simply don't care about your news. This isn't a recent change. Email newsletters have never been a good tactic for the reasons I explained. But email marketing can be your most powerful tactic. The difference? Well, it's the content, of course. https://www.youtube.com/embed/P7G3uTjZrT0 Why email newsletters don’t work Flip your perspective just for a moment. Become one of READ MORE ›

We were asked to look at cold email templates for B2B. We found 16, and unpacked what we think the essential common elements are of the recommendations. We've added one really critical missing ingredients. It's important. We've added it in, and we've created our own template that you can base your own cold email template on. Today, I'm going to start with the conclusions right up front, then I'll give you the research that led to those conclusions, and then finally I'll end with our cold email template for B2B. Here's what we learned: Provide a benefit READ MORE ›