B2B Marketing Blog
Latest articles
Strategy
Partner Enablement & Channel Strategy: Mapping the Maturity Curve
This is a duplicate of an article first posted on LinkedIn and updated live there. Posted here to rope our web audience…
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B2B marketing blog
Before you leap: key challenges in entering new markets
International expansion strategies: when is the right time to launch? As the global economy rebounds from a prolonged COVID-driven contraction, international growth…
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B2B marketing blog
Referrer’s Lunch Recap: The New Role of Marketing
It's no secret that we live and breathe B2B sales and marketing at align.me – which means we keep a close eye…
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B2B marketing blog
The Evolution of the Traditional B2B Marketing (and Sales) Playbook
Keeping an eye on trends in the B2B landscape isn't just our job; it's also something we happen to be incredibly passionate…
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Strategy
The Future of Partnership: Transforming Ecosystems into Growth Engines
For most vendors, partners are a handy addition to sales and marketing capacity or delivery capacity once their growth is on track,…
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B2B marketing blog
An ‘idea catcher’ using Generative AI
Allow me to share a new internal GenAI use case that one of our team developed. Super cool. It 'captures' all our…
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News
How do high-growth businesses fund growth?
2023 was defined by market nervousness. Inflation, residual supply chain issues, and interest rates that were predicted to go up combined to…
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B2B marketing blog
How To Gain Quality Referral For Your Business or Client
If you've ever been the beneficiary of a solid-gold referral, you'll be fully aware of the business value of a direct, qualified…
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Strategy
Personas and Segments: Let’s Not Get Them Twisted
Alright, let's have a chat about something I've noticed cropping up a lot in B2B marketing discussions - the terms 'persona' and…
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Strategy
Road Testing a Problem Statement with B2B Customers: Two Paths to Consider
The centre of your go-to-market strategy is not your products or services, but the problem that you solve with these products or…
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Evergreen blog articles
Alignment
6 steps to building a shared Sales and Marketing process (they both agree to)
If you want Sales and Marketing to be on the same page, then there had better be only one page: READ MORE ›
Align Sales&Marketing to double contribution to revenue
Podcast interview with Andy Paul He's has been heroically publishing a daily podcast episode under the Accelerate banner and Andy recently invited READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I am doing, READ MORE ›
Strategy
Double down, go halves, pivot, or panic? Marketing during a crisis
In March, our overriding priority was to get our teams settled in their various homes, and to act READ MORE ›
Using Focus as a Strategy to Dominate your Market
In every market there's a go-to provider – normally, that's the biggest provider on the market. So, how READ MORE ›
Sample go to market strategy for B2B
We want B2B marketing to be a respected management science around the world and we want to play READ MORE ›
Velocity
Finding rhythm: When’s the right time to talk to your buyer?
When a buyer is ready to talk, we need to talk with them right away. And if they’re READ MORE ›
Sales funnel management – which mistakes hurt the most
Which of these 10 mistakes in sales funnel management could hurt you the most? What can you do READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I READ MORE ›
Skills
5 Key Skills of a Marketing Manager
What skills does a B2B Marketing Manager need? Do a bit of research, and you'll discover this READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I READ MORE ›
B2B Sales: You need to focus on the workarounds that aren’t working
In most “solution selling” methodologies, B2B sales people are encouraged to uncover their prospect’s issues, rather than leading READ MORE ›
Sales
How busy should your sales people be? [video]
How busy should your salespeople be? How many meetings should they have every week? More than they're doing READ MORE ›
Would I lie to you? [Video]
There's not enough honesty in business. I want to tell you everything I know, exactly what I READ MORE ›
How to prepare and run the perfect prospect meeting
Imagine that you’re in a prospect meeting. You’re meeting a client (or prospective client) for the first time READ MORE ›
Tactics
The rules for sending an effective cold email
Cold emails are not necessarily spam — but if poorly done, they can be just as annoying. So, READ MORE ›
Failed Tactics: 5 Questions to ask before Quitting
What do you need to ask yourself before quitting on a failed tactic? Don’t get me wrong, I’m READ MORE ›
How to Recover from a Marketing Mistake
In marketing, we all make mistakes. So much of our work is automated that it's really easy for READ MORE ›
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