Your B2B Specialists
Hugh Macfarlane
Founder & CEO
Hugh Macfarlane
Hugh is the heart and soul of align.me. He was driven to start the business by his passion for empowering businesses to align their sales, marketing and delivery to the process of their buyers.
Hugh has proven his belief in a buyer-centric approach by successfully leading hundreds of marketing growth projects and training thousands of B2B marketers across the globe.
As an expert on all matters “funnel”, Hugh has cemented himself as a thought leader in his field through the publication of his novel The Leaky Funnel and his concept of the ‘buyer’s journey’— a phrase that Hugh coined and is now widely used in the world of B2B marketing.
Hugh is also a lover of fine foods, and shares this passion with others through his cooking (he’s even cooked sous vide duck in the office – more than once).
Brett Bonser
Co-Founder & Executive Director
Brett Bonser
Brett is both a sales performance guru and an SME sales and marketing planning leader, utilising his years of in-field experience to assist align.me clients to accelerate their growth.
He is the architect of align.me’s core planning product Funnel Camp, and respected speaker on the topic of Sales Performance. As Director of align.me, Brett has led hundreds of growth planning initiatives, both here and internationally, for some of the world’s best-known brands.
He has trained thousands of sales executives in B2B selling processes, and mentored CEOs, Sales Directors and their teams on the alignment of Sales and Marketing for growth.
Not one to be subtle, you can always hear Brett before you see him, thanks to his ever-ringing Richmond Tigers theme song ringtone.
Zoe Noble
General Manager
Zoe Noble
We have a bit of history with Zoe. She started out with us as a graduate way back when, and after more than a decade away, during which she led and delivered marketing and strategy teams, programs, and outcomes in their various stages in settings of all shapes and sizes, she found herself back at align.me.We were smart enough not to let Zoe go a second time, and she’s joined our team as a Funnel Coach with an impressive CV. Zoe is known for championing the customer, her ability to articulate the big picture, and bringing strategy and action together to deliver results.
When Zoe isn’t helping clients plan their go-to-marketing strategies, she can be found juggling multiple books on her to-read list, watching Formula 1 with her family, or chatting about anything and everything over coffee.
Kavindra Iddawela
Head of Marketing Growth
Kavindra Iddawela
align.me’s resident globetrotter, Kavi has worked in digital marketing and communications in Sri Lanka, USA and Australia. She joined align.me in 2020 as a Digital Marketing Specialist, with a speciality in SEO. She works with clients to plan and execute on a large range of marketing campaigns, while also using her expertise to help optimise the web presence for align.me clients.
She gets a kick out of helping engineer the best possible digital tactics for each of her clients, and loves the opportunity the digital marketing environment gives her to innovate, explore new ideas and learn something new every day.
Kavi is also a self-declared healthy chef – although if you try any of her cooking, it’s at your own risk.
Callum Youla
Head of Marketing Operations
Callum Youla
After undertaking a bachelor’s degree in Commerce (majoring in Marketing), a master’s degree in Communication & media Studies, and several marketing, social media and PR internships, Callum ended up at align.me’s door. And boy are we glad he did.
Not many out there can match Callum’s pace when it comes to learning new skills and getting stuff done. A quick and eager learner who’s known for mastering skills and quickly asking “what’s next?”, Callum has already proved he has an exciting career ahead of him.
With a passion for all things marketing (and a specific interest in social media marketing and content creation), Callum gets a kick out of knowing that the ever-broadening world of marketing means there’s always something new he can learn and implement. Flourishing in fast-paced and collaborative environments, Callum is driven to deliver for his clients – no matter the task or the pressure.
Callum is also a musician, a movie buff, and a wiz in the kitchen – so on top of being a talented marketer, he might also just be the perfect date.
Anthony Theodoropoulos
Digital Marketing Manager
Anthony Theodoropoulos
Hard to intimidate and impossible not to get along with, Anthony’s enthusiasm and ability to face challenges head-on is really what sets him apart.
Anthony has previous experience in a range of fields including – sales, commerce, and portfolio management. This wide array of knowledge allows him to bring a new perspective to the team and his marketing planning and execution.
Anthony values building and maintaining close client partnerships, and aims to successfully utilise digital marketing to improve his clients’ overall business performance.
Don’t expect to find Anthony relaxing after work or on the weekends – he is currently juggling his marketing career with an amateur soccer career (we hear he’s pretty good).
Asorthi Dimachki
Head of Design
Asorthi Dimachki
Asorthi is our Senior Graphic Designer with a focus on Web Design.
She comes to us with an extensive design background across various mediums such as print, digital, social media and web.
She discovered her passion for drawing and art at a young age, and it was only natural that she enrolled in a local art class, which led her to study for a Diploma in Design and, finally, a Graphic Design Course.
Her ethics focus on clean styles and engaging designs. She works mindfully towards innovation and excellence in projects for all her clients.
In her spare time, she finds that perfect balance of keeping active and indulging in lots of chocolate (after her daughters have gone to bed, so she doesn’t have to share with them).
Priya Sachdev
Funnel Coach
Priya Sachdev
Having held roles as Sales Manager, Sales Lead, Country Head across multiple industries and regions over almost 3 decades as a Sales Practitioner, Priya knows B2B sales inside and out. As an entrepreneur herself, she knows the importance of strategic sales and marketing for SMEs. 50% of the 250 sales training and transformation projects she has been involved in have been around the expansion of products or building scalability.
Priya was driven to become qualified as a Funnel Coach to help solve the problem that many entrepreneurs have – confidence in their sales forecast. She believes sales and marketing alignment is the perfect recipe for business success, and Funnel Camp™ and Funnel Plan™ are uniquely positioned to enable that collaboration.
Not afraid of big change, Priya recently left life in the big city (Delhi) to move to a small town in British Columbia, Canada. She also encourages change in business, as an ageism activist and through her work with startups as a “mentor of change” supporting women in business.
Bob Apollo
Funnel Coach
Bob Apollo
Following a successful multi-decade career in complex B2B sales environments spanning start-ups, scale-ups and corporates, Bob is now leveraging his hard-won experience to help his clients’ sales and marketing organisations to accelerate revenue growth and transform sales effectiveness through clear planning supported by effective execution.
Bob has been a long-standing supporter of the thinking behind Funnel Plan™ and is now applying his experience as a qualified Funnel Coach™ to help forward-thinking B2B-focused, tech-based businesses to improve sales and marketing alignment – leading to increased marketing effectiveness, higher sales performance and improved revenue predictability.
Born in the UK but now a resident of Spain, Bob is a Founding Fellow of the Institute of Sales Professionals, a founding contributor to the International Journal of Sales Transformation, a passionate advocate for customer outcomes, value selling, and sales enablement – and believes that today’s most B2B sales and marketing mindset is a blend of not only art and science but also engineering.
Helen Dwight
Funnel Coach
Helen Dwight
Based in San Francisco, Helen is an accomplished global marketing executive with over 25 years of experience driving growth for technology leaders like SAP, Oracle, and Informatica. She has led marketing teams and initiatives across the US, UK, Europe, Brazil and Latin America. As Global Head of Marketing for SAP’s Intelligent Enterprise and Industries, Helen developed positioning and go-to-market strategies across all solutions.
Renowned for blending creativity and analytics, Helen builds high-impact strategic marketing programs that align with value and audience-spanning demand generation, product launches, partner enablement, and sales acceleration. She thrives on translating vision into execution and is a sought-after advisor for elevating brand awareness and all aspects of marketing. With a keen interest in languages and culture, Helen excels at tailored messaging and campaigns that resonate locally across geographies. With her technical acumen, business prowess and collaborative leadership style, she is committed to propelling clients to their next horizon of innovation and growth.
Mirroring her professional versatility, Helen enjoys a tapestry of varied interests, including most sports (she’s a huge tennis aficionado) – both playing and watching, travelling, movies, cooking, wine tasting, and reading. Talk about an all-rounder!
Helen is a native English speaker, fluent in Brazilian Portuguese, intermediate in French and Spanish, and has a basic knowledge of Italian and German.
Yasunori Koyashiki
Funnel Coach
Yasunori Koyashiki
Based in Tokyo, Yasunori is an accomplished leader in the software industry with over 30 years of experience. He has held various leadership roles, from Business Development to Vice President of Area Field Marketing for Japan at CA Technologies. Yasunori has deep expertise in areas like go-to-market strategy, partner programs, demand generation, field marketing, and product marketing. In April 2023, he founded his own company, And-For-More-Co. Ltd, focused on helping foreign and multinational B2B companies launch businesses in Japan.
Thanks to his extensive time in the industry, Yasunori understands the importance and challenges of aligning customer-facing departments. He enjoys using his impressive experience to dig in and truly understand a client’s business, working together with them to overcome challenges and find solutions that lead to growth.
When he’s not making B2B magic, he’s either out on the golf course, fishing or DIY-ing. Talk about keeping busy!
Yasunori speaks Japanese natively and English well.
Noriko Okamura
Funnel Coach
Noriko Okamura
Based in Tokyo, Noriko is an accomplished B2B marketer, with over 20 years of experience in the field. As a specialist in the software sector, she has extensive knowledge of overseeing demand generation, branding, enablement, customer retention, and localisation. She has held senior marketing roles with companies like Salesforce and CA Technologies, directing marketing strategy across Asia Pacific and Japan.
She credits her interest in building a specialised B2B career to our Founder and CEO, Hugh Macfarlane. While working with him on a project to revitalise a Japanese software company’s operation, she was inspired by his insights, methodologies and ability to unify stakeholders under a single go-to-market strategy. Noriko leveraged her learnings and took her experience to the next level in 2023, when she co-founded And-For-More-Co., Ltd, a B2B marketing agency. Here, she uses her practical experience to help foreign-affiliated companies tackle the unique challenges of entering the Japanese market.
While that keeps her busy, Noriko still finds time for her other passions: browsing antique markets and cooking up a storm in the kitchen while listening to her favourite K-pop band, BTS.
Noriko speaks Japanese natively and English fluently.
Mark Zoet
Funnel Coach
Mark Zoet
Based in The Netherlands, Mark is a seasoned fractional SaaS sales leader with over 15 years of experience across start-ups, scale-ups, and SMBs in the SaaS/Tech industry. He played a significant role in a remarkable SaaS growth journey, scaling from 0 to 100 million ARR. Mark excels in building and scaling teams, pipeline generation, and implementing clear, data-driven processes to align revenue teams.
Today, he leverages his extensive experience to help clients build robust go-to-market foundations, driving growth through strategic sales and marketing initiatives. Mark is known for his data and process-driven approach, people-centric leadership, and natural curiosity, which he uses to identify and resolve growth barriers.
A native Dutch speaker fluent in English, Mark enjoys outdoor activities, traveling, and working out in his spare time.
Graham Hawkins
Funnel Coach
Graham Hawkins
Based in Melbourne, Australia, Graham harbours over 34 years of business experience in executive B2B sales and sales leadership roles. Graham is a highly experienced and versatile business executive with proven strengths in strategic business development, go-to-market planning, and sales and marketing.
Recently voted (by Crunchbase) in the World’s Top 25 Sales Leaders, Graham is an Amazon International Best-Selling Author, and a LinkedIn Top Voice (2018) award winner.
Graham has worked in the UK, Australia, and across the Asia Pacific as a representative of some of the world’s most innovative IT, telecommunications, finance and media organisations. Graham has extensive experience in developing, mentoring and leading highly successful sales teams while driving multi-channel sales engagement strategies that dovetail with the new Age of the Customer.
Today, Graham is the Founder & CEO of SalesTribe, and Co-Founder of the world’s first AI-Guided Selling platform – Qoos.ai.
Outside of work, Graham is a father of 4 children, a fitness fanatic and a self-professed “want-to-be rockstar”, who plays (occasionally) in a band with some friends.
Nicholas Steffens
Strategic Marketing Consultant
Nicholas Steffens
Nick is a no nonsense, headphones on, get things done kind of guy (until lunch time, when the headphones come off and the banter comes out). Nick’s execution skills are extensive, his expertise lies in data and analytics, as well as LinkedIn advertising in-platform campaigns.
By utilizing both his technical skills and his ability to build great relationships, Nick delivers high-quality outcomes for his clients. Always keen to expand his knowledge across a diverse range of digital marketing platforms and new technologies, he is always the first to share new-found skills with the rest of the align.me team.
A self-professed sports fanatic, Nick’s talents reach far beyond marketing; in his downtime Nick plays in Victoria’s Hockey Premier League (just the highest level of hockey in the state).
Tim Ambler
Sales Development Representative
Tim Ambler
With close to 40 years’ experience in the industry, Tim is your go-to guy for everything business and sales. Tim’s worked everywhere and anywhere, from global corporations, local start-ups, and all points in-between.
Tim’s dedication to the products he’s selling, as well as his understanding of the unique relationship between sales and marketing, makes him the perfect brand advocate. He also loves a good challenge and “persistence” is his middle name.
When Tim’s outside the office, he loves a great golf game -and this includes with clients too. So, if you’re ever in the area and want to talk shop on the green, make sure to hit him up.
Aryaan Nagarth
Senior Digital Marketing Specialist & AI Lead
Aryaan Nagarth
Thought you knew the meaning of enthusiastic? Not until you’ve met Ary. Self-described as having “too many passions”, Ary is never not excited to try the latest thing, jump on the next project, or meet someone knew.
Coming to us with a Bachelor of Marketing in hand, Ary always new marketing was the place for him – perfectly combining his equal love for creativity and analytical work. Being able to work across multiple industries and ever-changing tactics and tools means he gets to learn a little bit of everything and never get bored.
A very obvious people-person, Ary’s strong communication skills and high-level love for organisation means he’s able to take on projects quickly and effectively, really connect with his clients and always strive to add as much value as possible.
We can’t imagine Ary ever getting angry, but were not about to test it – he’s a mixed martial artist and regularly practices Muay Thai. hi-YA.
Murad Jayah
Digital Marketing Specialist
Murad Jayah
Murad has a wide range of expertise, starting from his beginnings as a mechanical engineer. Murad then pivoted to marketing, running his own events and marketing company for five years.
Murad’s experience leading his company gives him a clear understanding of how B2B businesses run and their sales and marketing needs. One of Murad’s favourite parts of his role as a digital marketer is connecting with and inducing emotion from the people his work reaches.
Murad is the team’s charismatic social butterfly thanks to his stints as a radio personality. On Friday you’ll find Murad hosting the weekly quiz night at the local pub, which means that our trivia queen Bella has some competition on her hands.
Chloe Fung
Digital Marketing Specialist
Chloe Fung
A fear of sticking to one thing too long had Chloe switching her major to marketing, knowing that no day would be the same – especially at an agency like ours.
Chloe’s a fast learner who enjoys working with people from all different industries, levels of experience and walks of life.
Chloe’s friendly nature is one of her (and now align.me’s!) biggest assets, which makes her the ideal person to work with clients.
Chloe’s love of learning and experiencing new things stretches into her personal life too – she is a lover of trying new foods, cuisines and baking recipes, as well as exploring nature and the outdoors (Melbourne weather notwithstanding).
Hudson Solomon
Digital Marketing Specialist
Hudson Solomon
Armed with a Bachelor of Business, a major in Marketing and more enthusiasm than you can poke a stick at, Hudson has everything he needs to be the next great B2B marketer.
Hudson is a very rare combination of data nerd and people person, making a career in marketing a no-brainer. All about the end result, Hudson is hell bent on delivering quality outcomes, smart solutions, and building problem-busting processes. He’ll win you over first with his personality and keep you hooked with his quick mind and silky skills.
And when he’s not busy conquering the marketing world? Well, you’ll find him hard at work looking after his 40+ children (plant children, that is) or getting injured on the football field.
Jiray Palancian
DIGITAL MARKETING SPECIALIST
Jiray Palancian
Jiray studied a Bachelor of Business at Monash and majored in Marketing and Management. He wasn’t sure where this would take him, until an internship in marketing cemented his love of the craft.
He found himself thrown right into the deep end in his first marketing role, but, being an agile learner, he thrived in the environment. He loves being a part of the marketing process and seeing the results of a well–loved project from planning to execution and seeing tangible results.
Jiray likes to keep himself busy on the weekends by going on trips away and spending quality time with friends and family. When he’s not leaving tire marks on the highway, he’s checking out music and events around the city.
Téya Brown
MARKETING ASSOCIATE
Téya Brown
Téya came very close to being known as Ms. Brown – leaving a teaching degree to pursue Marketing. The draw of a fast-paced and ever-changing environment was too strong for Téya, and she’s found the challenge and excitement of agency life perfectly suits her innate creativity and adaptability.
Thankfully, the education industry’s loss is our gain.
Armed with a Bachelor of Business & Marketing and a hunger for knowledge, Téya has the drive, personality and skills required of a great marketer, and has quickly become a major asset to the align.me team and our clients.
Don’t let her age fool you – Téya is a serious history buff and a proud mother (to her fur child, of course).
Aaheli Barman
MARKETING ASSOCIATE
Aaheli Barman
Aaheli completed a Bachelor of Commerce (majoring in Marketing and Management) at the University of Melbourne. After joining align.me for her marketing intern period, we knew we couldn’t miss the opportunity to snap her up for our permanent team!
Aaheli’s skill and proficiency on social platforms and digital marketing software (coupled with self-confessed perfectionist tendencies) give her the perfect combination of talents for an up-and-coming marketing whizz. She enjoys exploring the intersection of popular culture and marketing’s influence on our daily lives, spurred on by her love of K-pop and the entertainment industry.
Aaheli likes to stay creative in her free time, making travel reels or beaded jewellery. She also enjoys thrifting and checking out cute cafes, making Melbourne the perfect city to work and play in!
Savannah Kearns
Senior Graphic Designer
Savannah Kearns
Savannah crossed the ditch from New Zealand to join the align.me team armed with plenty of experience designing for internationally recognised brands in the hospitality and real estate industries.
Savannah believes that good graphic design is a vital component of great marketing and is always focused on uplifting brands through well-balanced design. She also loves to get her creativity flowing by exploring design trends and seeing how they can be applied to her work.
It seems that Savannah doesn’t rest once she gets home because she dives straight into her hobbies of sewing, knitting, and jewellery design. This makes Savannah an in-demand Secret Santa as our team is clamouring for warm beanies and unique accessories to show off.
Johnny Tolentino
Web Developer
Johnny Tolentino
Meet Johnny, our WordPress wizz and web dev pro. A software engineer in a former life, Johnny has since found his calling in web development. For seven years he spent his time working with clients across the globe in his own business, before joining align.me in 2018.
As someone that lives and breathes web development, Johnny specialises in creating websites that hit all the right notes: responsive design, conversion funnels, website speed and performance, every Google optimisation under the sun and more.
Never satisfied with ‘good enough’, Johnny is constantly learning new trends, tools, and tech to give him more of an edge.
When Johnny isn’t behind the computer screen, you’ll find him playing video games, shooting hoops or creating art (a curious choice, considering Johnny is colourblind).
Avelino Paginag
Web Developer
Avelino Paginag
Avelino (answers to his nickname, Ave) is a Web Designer/Web Developer with 12 years’ experience creating and maintaining functional, attractive, and responsive websites. He completed his studies at the beautiful Central Luzon State University in the Philippines.
Though an incredibly strong web allrounder, Ave’s skills swing toward the front end – primarily design to web conversion and mobile responsiveness. Skills that are put to good use for align.me’s numerous web clients!
When he’s not finessing the functionality and UX of multiple websites, Ave takes every opportunity to spend quality time with his family. His perfect weekend involves a game of basketball (okay, he does this every weekend!) and having free time to cook and enjoy a delicious meal.
Jaro Navales
Front-end Developer
Jaro Navales
Web developer Jaro (pronounced Ha-ro) has spent a decade picking up some pretty special (and high demand!) programming skills. Being mostly self-taught, Jaro has a unique approach to web dev that allows him to find innovative solutions to any problem he comes across.
Jaro’s strengths lie in front end development – think HTML/CSS, JavaScript, .Net#C, and API implementation – but he’s expanded his skillset to include marketing-related skills like SEO, PPC, UX, and ecommerce. In simpler terms: Jaro’s your guy for all web-related needs.
When he’s not coding for align.me, you can find Jaro grinding hard on his start-up, an app that manages paid parking for establishments in the Philippines. Outside of his professional pursuits he still manages to find the time to play music and travel with his family in search of new beaches to relax on.
Alfred Grandeza
Senior Software Developer
Alfred Grandeza
AJ (as he’s fondly known) in align.me’s Senior Developer, and the genius behind Funnel Plan software. He’s been working as a Software Developer for eight years, after discovering an interest in programming in high school and going on to study computer science.
AJ’s number one priority is improving the performance, features and experience of Funnel Plan for its thousands of users around the globe. AJ hates being bored and loves learning new things – something that helps him excel as a developer, where the challenges and changes are endless.
A travel fanatic, AJ loves adventure of any kind – as long as it allows him to experience a new way of life and embrace his creative side through travel photography.
Marianne Dorado
Executive Assistant
Marianne Dorado
It’s no easy task to manage and organise the day of an agency director, so we’re especially glad to have Marianne on our team. As the Executive Assistant to Brett, Marianne’s flexibility and organisational skills have ensured that no meeting has ever been missed.
Marianne has a degree in electronic engineering but found her calling in administration, due to her love of helping people and going the extra mile. Her experiences as a mother have also come in handy when it comes to multi-tasking, and it’s thanks to Marianne that the align.me team can enjoy smooth sailing on any day of the week.
When it’s time to clock off, Marianne is passionate about discovering new places and going on new adventures with her family. We’re sure that her love of reading goes hand-in-hand with exploring the world and experiencing new things!
Join our team
Want a seat on the bus? Head to our careers page to see current openings at align.me.